I build digital products and run the operations behind ambitious live experiences — at the intersection of music, culture, and craft.
5,200+
App users
290k+
Cross-platform reach
10+
Years of experience
200+
Promo applicants
About
Based in Nashville, I founded Nashville EDM — a digital platform that's become the city's go-to destination for electronic music culture. I also serve as Director of Operations at Sacred Hive, where I lead the systems and infrastructure behind live events and music festivals built to operate at a high level.
My work lives where brand presence, product thinking, and real-world execution meet. Not just how it looks — how it performs once it's live.
My work sits at the intersection of operations, media, audience growth, and digital infrastructure. Whether it's a platform, a brand, or a live event, the goal is the same: make it feel intentional, polished, and built to scale.
Two worlds. One system.
5,200+
App Users
290k
Reach
200+
Events
Weekly traffic
Upcoming events
Eternal NYE
Excision
Dubaween
Digital Platforms
Apps · Systems
Eternal NYE · Show Day
LiveT–2h 14m to headliner
Crew deployment
12
Production
34
Security
8
Logistics
47
Volunteers
Pre-show checklist
Artist advancing complete
Security briefed
Stage plot confirmed
Medical on-site
Live Experiences
Festivals · Events
The intersection
Selected Work
01 / 06 · Swipe
Selected Work
Digital systems built around music, culture, and the brands that move people.
A glimpse into the kind of large-scale events I help organize, coordinate, and execute on show day.
Case Study · Sacred Hive
At Sacred Hive, I lead operations across live events and music festivals — aligning planning, budgets, bookings, marketing, logistics, and on-site execution so the entire experience runs cleanly from pre-production through show day. The Eternal NYE aftermovie above gives a more honest sense of the scale, pace, and atmosphere those systems need to support.
Leadership and planning. Cross-functional coordination across departments, timelines, vendors, and internal teams.
Budgets, bookings, and promotion. Budget oversight, permits, artist and vendor coordination, and marketing support tied to clear execution.
Site ops and safety. Festival-day logistics, security coordination, crowd flow, traffic planning, and on-site problem solving.
Sacred Hive · Operations
Planning, booking, logistics, staffing, and execution — the full operational stack behind music festivals that perform under real-world pressure. Every moving part, aligned.
Pre-production. Planning timelines, budgets, permits, and artist coordination months before doors open.
Show day execution. Site ops, crowd flow, security coordination, and real-time problem solving under pressure.
Team infrastructure. Cross-functional team leadership across departments, vendors, and internal stakeholders.
Festival-scale operations
Nashville EDM · Mobile App
Discover shows tonight, explore venues, and follow Nashville's electronic music culture — all in one clean, fast experience.
Event discovery. Featured shows, happening tonight, and upcoming events — with tickets.
Venue intelligence. Location, access policies, capacity, and upcoming shows for every space in Nashville.
3,700+ users and growing — available on iOS and Android.
Data & Analytics
Every platform decision at Nashville EDM starts with a signal from the data — engagement rates, retention curves, submission volumes. Analytics don't replace judgement; they sharpen it.
0k+
Cross-platform reach
0+
Nashville EDM app users
0x
YoY audience growth (peak)
0+
Promo applicants tracked
Platform Growth
Nashville EDM · 2021 → 2024
Data → Decision → Outcome
Signal
Late-night event content outperformed daytime posts by 3.1× on engagement metrics.
Decision
Shifted publishing cadence to concentrate drops between 9 PM – midnight.
Outcome
Organic reach up 2.4× in 60 days without paid spend.
Signal
App retention analytics showed 58% of new installs inactive by day 7.
Decision
Redesigned onboarding flow — surfaced upcoming shows immediately rather than feature tour.
Outcome
Day-7 retention improved by ~40%, core DAU stabilized.
Signal
Submission volume for artist / promoter applications spiked 5× ahead of festival season.
Decision
Built a structured application funnel with status tracking and auto-response logic.
Outcome
Processing time cut from days to hours; zero missed submissions.
Capabilities
Digital Platforms
From product conception to launch — scalable web platforms, apps, and digital systems built with brand clarity and real-world performance in mind.
Web · Mobile · Product
Event Operations
Structure and execution for live environments. Show advancing, team coordination, logistics, and the operational backbone that keeps things moving.
Festivals · Shows · Production
Media & Growth
Content systems, audience development, and distribution strategy for brands that need to build reach and maintain cultural relevance.
Content · Distribution · Audience
Scroll
Digital
Platforms that hold up under actual traffic, actual users, and actual pressure.
Background
Nashville-based founder and operator working at the edge of live events and digital media. My work is defined by the belief that how something performs matters as much as how it looks.
Founder
Nashville EDM
Built from zero into the city's leading EDM media platform.
Director of Operations
Sacred Hive
Infrastructure, systems, and execution for live events and music festivals.
Designer & Developer
Independent
Digital platforms, brand systems, and web experiences for select clients.
